Parisians invade Phuket! Longchamp creates an exclusive beach club
Parisians invade Phuket! Longchamp creates an exclusive beach club — confirmed details at this stage for Phuket readers.
Longchamp launched its exclusive “La Plage Longchamp” beach club at The Surin Phuket on March 28, 2026, marking the brand’s global Summer 2026 campaign. The Phuket event blended Parisian elegance with a seaside lifestyle, unveiling a special collection and Thailand-exclusive items.
Design, Features, and Regional Exclusives
The beach club, open from March 24 to April 6, 2026, featured striped deck chairs, branded beach equipment, and a pop-up store showcasing highlights from the Summer 2026 “Catch the Parisian Wave” collection. Sunset-inspired colors—pink-orange, lagoon blue, and mint green—dominated the décor, reflecting the season’s theme of freedom and vibrancy.
A centerpiece of the event was the “Le Pliage Du Monde Phuket” travel bag, designed exclusively for Thailand. The design combined practicality with modern style, drawing inspiration from global destinations.
International Guests and Local Celebrities
Longchamp hosted over 27 special guests from 11 Asian countries, including China, Japan, South Korea, and Thailand, between March 24 and 26. Attendees experienced curated beach activities and boat trips to nearby islands.
Thai celebrities such as Minnie Phantira Pipityakorn, Yam Matira Tantiprasut, Baipo Thitiya Jiraphornsilp, and Fairy Kirana Pipityakorn presented looks from the new collection, showcasing the brand’s contemporary, dynamic spirit against a Phuket beach backdrop.
Source: https://www.posttoday.com/lifestyle/740129
