Phuket clamoring for old people - Coconuts

*With an economy heavily dependent on visitors, Phuket has studied the issue and reached a conclusion: It needs old people, and a lot of them.*

Published: 2026-03-14 23:55 UTC Event date: developing

Phuket Seeks to Attract Elderly Tourists with Targeted Research

Phuket is turning its attention to elderly tourists, with local residents, officials, and tourism operators gathering on Wednesday to discuss strategies for attracting older visitors to the island and southern Thailand. The meeting, held this week, focused on identifying the preferences and needs of elderly Thai and foreign tourists as part of a broader plan to boost the province’s tourism-dependent economy.

Research Highlights Elderly Tourist Preferences in Phuket

Associate Professor Dr. Saranya Bunnag from the Social Sciences Faculty at Prince of Songkhla University presented findings from recent research into elderly travelers’ behavior. According to Dr. Saranya, elderly tourists prefer comfortable accommodation and easily digestible food. They are also drawn to natural attractions, such as the hot springs in Ranong, as well as historical sites. The meeting included input from tour agents, local officials, and community members from across Phuket, who shared their perspectives on attractions that could appeal to older visitors.

New Tour Routes and Economic Impact for Southern Thailand

Dr. Saranya explained that the research team at Prince of Songkhla University began collecting data on elderly tourist preferences several weeks ago and expects to complete the study within three weeks. Once finalized, the findings will be presented to the Federation of Thai Industries. The goal is to develop new tour routes and experiences in Phuket specifically designed for elderly travelers, creating a new target market that could help stimulate both the local and national economy. Dr. Saranya cited Penang, Malaysia, as a successful example of a destination that has attracted large numbers of elderly tourists.

Community Involvement and Next Steps for Phuket Tourism

The meeting drew participation from various sectors, including tour operators and residents from different parts of the island, reflecting a community-wide effort to diversify Phuket’s tourism offerings. The initiative aims to position Phuket as a welcoming destination for elderly tourists from both Thailand and abroad. The research findings are expected to guide future tourism policies and product development, with further updates anticipated after the results are submitted to the Federation of Thai Industries in the coming weeks. Local stakeholders will be watching closely for recommendations that could shape Phuket’s tourism strategy moving forward.

Source: https://coconuts.co/bangkok/lifestyle/phuket-clamoring-old-people/