Siam Center X Jolly Bears create a Summer Carnival to celebrate 40 years of Thai people's jelly bears across all generations.

Siam Center and Jolly Bears launched the Summer Carnival in central Bangkok on April 3, marking the 40th anniversary of the iconic Thai jelly bear brand. The event, which runs through May 4, transforms Siam Center into an immersive experience space, featuring art installations and giant multicoloured Jolly Bears. Organisers aim to celebrate Jolly Bears' cross-generational appeal and spotlight Thai creative culture, with Phuket included in the campaign's nationwide cultural focus.

Exclusive Collaborations and Limited Edition Flavours

The Summer Carnival showcases a special collaboration between Siam Center and Jolly Bears, involving over 11 Thai designers. Exclusive collections blend fashion, lifestyle, and creative design, with limited edition collectible items available only during the event.

A new Jolly Bears flavour, "Butterfly Pea Honey Lemon," debuts as a campaign exclusive, highlighting contemporary Thai ingredients. The event also features themed menus and interactive installations, inviting visitors to engage with the brand in new ways.

Source: https://www.bangkokbiznews.com/corporate-moves/news/corporate-moves/1228206