SOTC Travel opens store in Hyderabad

SOTC Travel, a leading omnichannel travel and tourism company, opened its new franchise in Himayath Nagar, Hyderabad on 1 April 2026, expanding its network to five outlets in the city. The centrally located store aims to serve growing demand for domestic and international holidays from Hyderabad and Telangana, including travellers interested in destinations such as Phuket.

Store Location and Services

The Himayath Nagar outlet is situated in a major commercial and retail district with strong connectivity to Hyderabad’s residential and business hubs. SOTC officials said the area’s high consumer footfall and rising affluence made it an ideal site for their latest expansion.

The new store offers an integrated portfolio, including group tours, personalised holidays, cruises, and travel insurance. Customers can access both domestic and international travel options, with support from local language–speaking tour managers and culturally familiar experiences.

Regional Preferences and Customer Segments

SOTC reports increasing interest among Hyderabad and Telangana travellers in experiential and bucket-list holidays, such as luxury cruises, polar expeditions, and Northern Lights tours across Scandinavia. Self-drive and adventure-led itineraries are also gaining popularity.

The company’s top customer segments include multi-generational families, honeymooners and couples, working professionals, millennials, and Gen Z. Average holiday durations range from 4–6 days for domestic or short-haul trips to 10–15 days for long-haul international travel.

Source: https://www.ttrweekly.com/site/2026/04/sotc-travel-opens-store-in-hyderabad/