Central Songkran Fest draws global crowds to Central Patong

Central Songkran Fest wrapped up at Central Patong in Phuket after drawing large crowds for Songkran celebrations on April 12-13, with Central Retail describing the event as a strong boost for summer shopping and travel. The campaign, held with Mastercard and Singha Lemon Soda, marked the fourth straight year of the festival at the Patong department store and was aimed at international customers.

The forecourt at Central Patong in the Bangla-Patong area stayed busy from noon until midnight across both days. Activities included water play, a “dunk tank” game, DJ entertainment and free water refill service provided by Central.

Partner offers and wider retail push

Mastercard offered special privileges for foreign visitors, including souvenirs and discounts at Central Patong and other participating Central branches nationwide. Singha Lemon Soda ran a drinks booth at the front plaza, adding refreshments throughout the event.

Central said the festival’s response showed how department stores can tie tourism, retail spending and Thai festival culture together during April 2026. The company also extended promotional activity through Central and Robinson branches nationwide, with benefits for international customers and The 1 Expat members available through the Central App, www.central.co.th, Line @CENTRALOFFICIAL, Central Department Store on Facebook, TikTok Shop @centraldepartmentstore and Robinson Department Store on Facebook.

Source: https://www.posttoday.com/pr-news/pr-news/741695