Chiang Mai NENE ROYAL trademark filing draws criticism as Phuket singer’s team seeks rights

A Chiang Mai woman’s pending application to trademark “NENE ROYAL” for printed T-shirts has drawn criticism from fans of Phuket singer Rattikarn Amloy, who performs under the name Nene Royal.

Records on Thailand’s Department of Intellectual Property website show that application No. 260138519 was filed on 22 July 2026. The application covers printed T-shirts and remains under examination. If approved, the protection would run for 10 years, until 21 July 2036.

The applicant, identified in reports as a Chiang Mai woman who owns a Thai herbal-products company, has said on social media that the filing was intended as a gift of rights to Amloy’s family. She has denied seeking to profit from the singer or attempting to create a legal dispute over the name, and said she had never met Amloy.

Fans and other observers questioned the filing. Black Lotus Global LLC, which is linked to Nene Royal’s official management company, later filed applications for “NENE ROYAL” and “NENE” in the United States, beginning on 29 July, and in Thailand on 11 September. Those applications cover music, clothing, concerts and related services and also remain pending.

Amloy, 16, is from Phuket and performs as Nene Royal. She became the first Thai winner of America’s Got Talent on 24 September 2026 after an audition in which she sang and played guitar.

Thailand’s trademark system is primarily based on first-to-file applications, giving an earlier filing a potential advantage, but registration is not automatic. Once an application is published, third parties can oppose it on grounds including better rights to the mark or bad faith. As of mid-October, none of the Thai applications had been granted.

Nene Royal’s team previously warned about unauthorised merchandise. In July, the singer said people were selling shirts featuring her photograph and name without permission and asked fans to buy only through her official page and website. The Chiang Mai application concerns the name on T-shirts, rather than a specific image. Whether the applicant’s stated intention to transfer the rights will be accepted, and whether the official side will oppose the application, remains unresolved.