Thailand’s wellness economy reaches US$46.5 billion after 8.8% growth
Thailand’s wellness economy grew 8.8% in 2025, with Phuket and other Andaman destinations forming the country’s largest wellness hospitality cluster.
Thailand’s wellness economy grew 8.8% in 2025 to reach US$46.5 billion, according to research from the Global Wellness Institute released at the Global Wellness Summit in Phuket.
Thailand ranked 26th globally and ninth in the Asia-Pacific region. The figures indicate a shift beyond one-off spa visits towards preventive healthcare, healthy food systems, mineral springs and residential developments designed around daily wellbeing.
Wellness tourism remained the largest segment, generating US$14.5 billion from 17.5 million domestic and international trips. Thailand ranked 15th worldwide for wellness tourism. Traditional spas grew 19.6% to US$2.3 billion, while personal care and beauty reached US$7.6 billion.
Wellness real estate recorded the fastest growth, rising 66.7% in one year to US$1.2 billion. Developers in Bangkok and Phuket are incorporating features including medical-grade air filtration, circadian lighting, walking trails and on-site longevity clinics into residential projects. The country’s thermal and mineral springs sector expanded 12.9%.
The report said about 45% of Thailand’s wellness hospitality properties are concentrated along the Andaman coast in Phuket, Phang Nga and Krabi. A further 15% are on Koh Samui and 10% are in Bangkok, leaving rural provinces less connected to high-spending international visitors.
The growth followed increases of 16.9% in 2023 and 11.6% in 2024. The sector also faces workforce and quality-control challenges, including shortages of certified therapists, clinical nutritionists and bilingual hospitality managers outside major resort centres.
Public Health Minister Pattana Promphat told delegates in Phuket that the government was linking revenue from international medical tourism to domestic preventive care so Thai citizens could share the benefits. The research also identified opportunities for organic farms, herbal processors and hot-spring operators to supply botanical extracts, functional foods and community retreats.
