Sansiri plans 30 Phuket projects worth B40 billion over five years

Sansiri plans to launch 30 new projects in Phuket worth about B40 billion between 2026 and 2030, with the Thai property developer targeting a cumulative Phuket portfolio of B80 billion.

The plan includes 13 low-rise projects worth about B15 billion and 17 condominium developments valued at roughly B25 billion, the company said. Seven projects are scheduled for launch in the second half of 2026 in Patong, Sam Kong, Soi 3 in Cherng Talay, Pasak, Bang Jo, Phru Champa and Rawai.

The new developments will include condominiums in Patong, Rawai, Sam Kong and Cherng Talay. Sansiri also plans to enter Phuket’s luxury pool-villa market for the first time with The Tales Story One Bangjo and The Tales Story Two Pasak.

The company said Phuket’s property market remains resilient as the island develops from a tourism destination into an international location for longer-term living. It cited public infrastructure investment, tourism, expatriate residents and foreign buyers as key demand drivers.

Poomchai Mathayomphopphinya, managing director of Sansiri’s southern property development business group, described Phuket as transitioning from a “Holiday Island” to a “Global Metropolitan” able to support tourism, investment and long-term residence.

He pointed to the expansion of Phuket International Airport’s second phase and proposed transport infrastructure, including the Kathu-Patong expressway and tunnel, as projects that could improve connectivity across the island. Sansiri also said Phuket’s economy had become more diverse through lifestyle businesses, shopping centres, medical services and international education.

According to Sansiri’s 2025 data, Russian buyers accounted for 31% of the company’s foreign purchases in Phuket, followed by Chinese buyers at 12%, Israeli buyers at 8%, French buyers at 7% and British buyers at 4%.

Sansiri said demand came from owner-occupiers, foreign investors, long-stay residents, families relocating for education, holiday-home buyers and customers seeking rental-income assets. It identified Bang Tao, Cherng Talay, Pasak, Bang Jo and nearby areas as receiving increased interest from buyers of higher-end housing, while Patong, Rawai and Phuket’s urban areas continued to attract buyers across a wider range of price points.

The company entered the Phuket market in 2011 and has since developed projects ranging from more accessible condominiums to premium and luxury properties. Sansiri said it had delivered projects with a combined value of more than B40 billion, covering about 11,000 units.

Poomchai said competition in Phuket had intensified, with Thai developers, foreign investors and local companies active in the market. He said Sansiri’s strategy was to compete through its brand, locations, design and services, supported by more than 15 years in Phuket and a second main office in the area.