TAT joins Thai Festival Tokyo 2026, targets 1.2 million Japanese arrivals
TAT joins Thai Festival Tokyo 2026, targets 1.2 million Japanese arrivals — confirmed details at this stage for Phuket readers.
Thailand’s tourism authority joined Thai Festival Tokyo 2026 on May 9 to promote travel to Thailand, with a target of attracting 1.2 million Japanese visitors. The campaign underscores Japan’s importance to the sector and comes as Phuket remains one of the country’s established draws for international arrivals.
Tokyo festival used to push Thailand tourism campaign
The Tourism Authority of Thailand, or TAT, took part in the Tokyo event as part of its overseas marketing effort focused on the Japanese market. Officials said the appearance was aimed at building demand for trips to Thailand through direct promotion at the festival.
The stated goal is 1.2 million Japanese arrivals to Thailand in 2026. That figure was the only numerical tourism target provided in the source material.
The event date was listed as May 9, 2026. No additional details on festival programming, airline partnerships or market-specific promotions were provided in the source.
Source: https://www.matichon.co.th/lifestyle/food-travel/news_5711362
