Phuket real estate market leads Thailand in property value, AREA says

Phuket had B176.538 billion worth of residential property for sale in 2026, the highest figure among Thailand’s 76 provinces, according to the Agency for Real Estate Affairs (AREA).

Sophon Phorโชคชัย, president of AREA, said Phuket had 13,779 units for sale, fewer than Chon Buri’s 37,628 and Rayong’s 19,209. However, Phuket’s average price was B12.812 million per unit, compared with B5.808 million in Bangkok and B4.035 million in Chon Buri, reflecting the island’s position as an international tourism destination, he said.

The report said Phuket had 806 active projects across Mueang Phuket, Kathu and Thalang districts. The projects contained 90,597 units valued at B705.055 billion, of which 76,582 units worth B527.777 billion had been sold. AREA said this represented an 85% sales rate and estimated that the remaining stock would take 19.2 months to sell if no new projects were launched, based on average monthly sales of 5.2%.

Thalang had the largest number of projects, with 411, followed by Mueang Phuket with 281 and Kathu with 84. Projects averaged 112 units, compared with 250 units per project in Bangkok.

Holiday homes dominate Phuket’s residential supply. Villas accounted for 40,263 units, or 44% of the total, while holiday condominiums added 6,830 units, or 8%. Together, the two categories represented 52% of the market covered by the report.

By value, holiday condominiums accounted for B339.227 billion and holiday villas for B221.672 billion. AREA said standard residential condominiums were the best-selling product, followed by holiday condominiums and holiday villas.

New projects launched during 2025 and 2026 had an average price of B10 million. Holiday villas averaged B32 million, while holiday condominiums accounted for 60% of newly developed units. Thalang recorded the highest level of new launches and was described in the report as a fast-growing, higher-priced area.

The report identified Russian and eastern European buyers as important purchasers of holiday villas and condominiums, with demand concentrated in Choeng Thale, Bang Tao and Chalong-Rawai. It said buyers from China, Hong Kong, Singapore and Taiwan were beginning to recover, while western European and Middle Eastern buyers were seeking retirement homes and winter residences.

Sophon said the market was undergoing a “structural shift” from seasonal tourism accommodation towards longer-term international residential and investment demand.