Phuket set to add 13,779 homes worth B176.5bn in 2026

Phuket is expected to see 13,779 residential units worth B176.5 billion enter the market in 2026, according to a survey by the Agency for Real Estate Affairs (AREA).

The figure gives Phuket the highest value of planned new residential supply among the 76 Thai provinces surveyed. The survey was presented by AREA president Dr Sopon Pornchokchai after a seminar on property ownership and long-stay visas at the Pearl Phuket Hotel.

Phuket’s existing residential market comprises 90,597 units across 806 projects, with a combined value of B705.1 billion, AREA reported. Some 76,582 units worth B527.8 billion have been sold, representing about 85% of the total inventory.

Based on an average monthly sales rate of about 5.2%, AREA estimates that the remaining inventory would take about 19.2 months to sell if no new projects entered the market.

Thalang leads development

Thalang has the largest number of projects in Phuket, with 411, compared with 281 in Mueang Phuket and 84 in Kathu. Projects on the island average about 112 units, below the average of roughly 250 units per project in Bangkok, according to AREA.

Resort-oriented properties account for much of the market. Resort villas make up 40,263 units, or 44% of the total, while resort condominiums account for 6,830 units, or 8%. Together, they represent about 52% of Phuket’s residential inventory but around 80% of its value. AREA values resort condominiums at B339.2 billion and resort villas at B221.7 billion.

Within Thalang, Cherng Talay, Bang Tao, Layan, Srisoonthorn and Thepkrasattri were identified as key development areas. AREA cited access to Phuket International Airport, relatively flat land suitable for villa projects and established tourism and lifestyle infrastructure as factors supporting development in the district.

The report recorded 24,994 resort condominium units in Thalang, representing 54% of the district’s market, with a combined value of B236.8 billion, or 53% of its total property value.

Foreign and long-stay demand

AREA said foreign demand is extending beyond traditional holiday homes, with some buyers using Phuket as a longer-term base. Russians and nationals from Commonwealth of Independent States countries were identified as important buyer groups, while demand from China, Hong Kong, Singapore and Taiwan was reported to be recovering.

Buyers from the UK, Germany, France, the Middle East and India are also active, particularly in higher-value villas and investment condominiums, according to the report. Digital nomads, technology entrepreneurs and high-income remote workers were identified as emerging market segments.

New projects launched during 2025-26 have an average price of about B10 million per unit. AREA said holiday villas account for about 60% of new projects, with an average price of about B32 million per unit, while holiday condominiums make up about 60% of new units.

Villas priced at B30 million to B50 million remain an important foreign-oriented segment. Branded residences, hotel-style services and wellness-focused developments were also highlighted as areas of developer interest.

Rising land and construction costs in established west-coast locations are pushing development towards areas farther from the main tourism centres, including Upper Thalang, Srisoonthorn, Mai Khao, Pa Klok and Chalong.

AREA recorded an average monthly sales rate of about 8.1% for residential condominiums, compared with about 4.9% for resort condominiums and villas. Detached houses, semi-detached houses, townhouses, shophouses and land plots had an average monthly sales rate of about 3%.

The figures indicate different market conditions for developers targeting domestic buyers and those selling resort-oriented properties to overseas customers, according to AREA.